how can google ads help you advance your business goals

Google ads: what is it and how does it work?

Every second, 63,000 searches are performed on Google, and the majority of search results pages contain google ads.Google ads, which are paid by businesses, can be  a very effective way to drive qualified, relevant traffic to your exact website when people search for the types of products or services your business offers.

In this article, you will learn about what google ads are, how Google ads work, and why you should run your own Google ads.

What is the google ads program?

Google Ads are displayed paid ads that appear in search results on using google ads or ads that appear on other websites through the Google Partners Display Network and the Google Ads Program.

Below is an example image of a Google Search Engine Results Page (SERP). The results or sponsored ads are referred to as "advertising". There are two paid sections of google ads, one at the top of the organic results and one at the bottom of the results page as shown in the illustration.

Google Ads at the Top of the SERP:

how can google ads help you advance your business goals


Paid Google Ads Below Paid Search Results:

how can google ads help you advance your business goals

Google Ads also offer  image ads  that appear on Google AdsThe Display Network is a broad group of websites and several third-party ad networks that have partnered with Google and agreed to display Google ads. Google display ads can be in the form of text, image, video or any other media format, and they can be targeted differently. This includes Remarketing and banner ads.

If you use AdSense, your ads will appear in the specified areas of the website:

Why do google ads (Google ad auction) appeaads (Google ad is?

Google Ads auction focus on keywords Advertisers choose a list of keywords to target that are relevant to their site, and which are the words people are most likely to use when doing a search on a browser. They then bid on those keywords, basing each bid on how much they're willing to pay for a Google user to click on their ad. This bid, along with the Quality Score that Google determines, based on the quality of your proposed ad, determines which Google ads appear above and below the SERP results. When users click on ads, the advertiser pays a certain cost (cost-per-click or cost-per-click), which is calculated according to the following formula:

how can google ads help you advance your business goals

Google Ads Auction

For full details, go to the latest version of How Does Google Ads Work?

Google Ads run on the auction system, which occurs every time a user searches for a keyword.

how can google ads help you advance your business goals

In order to "win" Google Ads, auctions and see your Google ad shown for relevant keywords, you'll need to improve your Quality Score and Bid Amount. The higher your Quality Score, in conjunction with your bid amount, the better your ad's position will be. The following outcomes affect your Quality Score:

  • How relevant are your Google ads to the search query
  • How relevant the Google keyword is to your ad inventory.
  • How relevant is your ad to its landing page?
  • Click-through rate (CTR) for the ad and its ad group
  • General historical performance of the account

There are also general benefits to having a high quality score:

  • Lower costs - Google rewards advertisers with high quality scores by lowering your cost-per-click (CPC), which helps improve your return on investment.
  • Show higher When you have a higher Quality Score, your ads will appear more often, in better positions on the SERP at the top of the page instead of at the bottom. This enables you to get a lot of clicks without having to raise your bids.

google ad costs

The cost of google ads varies based on a number of factors, including the competitiveness of your keywords, your industry, your geographic location, the quality of your ad campaigns, and more.

how can google ads help you advance your business goals

In the US, the average CPC for Google search ads across all industries is $2.32. In other countries, Google Ads average costs are often much lower than in the United States.

google ads standard: totally free audit of your Google ad accounts

Maximizing the impact of your Google Ads, ads and campaigns, you need to know which campaigns work with your business and where to make improvements The Google Ads performance rating tool in WordStream can help you do just that.

Google Ads benchmarking software is the most comprehensive tool of its kind. In 60 seconds or less, the Google Ads Performance Ranker performs a comprehensive audit of your Google Ads account, identifying areas where improvements can be made as well as highlighting the successful areas of your account and how they compare to the competitive benchmarks for your industry.

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