What are the differences between nofollow vs dofollow links?
To understand the differences between nofollow links vs do-follow links, we must first explain how link building works within SEO.
In the same way that every new content on your blog increases your chances of being found by your audience, we can say that every new link increases your chances of getting more visitors and better positioning in search engines.
After all, when Google's algorithm identifies many internal and external links pointing to your website, it automatically understands that if there are a lot of people linking to this blog, it must be very good.
What are Duflo's do-follow links?
Dofollow links are those that allow Google and other search engines to point you to your website or blog.
Therefore, every time you include a dofollow link on your site, it can point you to it, enhancing your authority by showing search engines which sites, blogs, and other publications link to.
For example: If Rock Content uses on their blog a link from X Company that is a dofollow, then the page or blog post used in the link will be taken into account in the ranking.
So, when you include external links on your blog, make sure that they are from good authority sites, as this will be very important for the growth of your blog authority.
What is a nofollow link?
On the other hand, there are those links that you can insert and not make them point to you. They are called nofollow links. They do not boost PageRank, nor do they help in a better SERP position.
This tag acts as a warning to search engines, so they don't consider it to rank for those who linked to it on their website.
Tools like SEMRush can show you nofollow links versus dofollow links, so you can consider when you include them in some of your content.
Why would anyone leave their website or blog as nofollow?
Now that you understand the differences between nofollow versus dofollow links, you may be wondering why some companies and professionals choose to have websites or blogs with nofollow links , which are beneficial for both links and linked parties. Well, here's what happens: just as good links pointing to your domain improve it, bad links can reduce your authority with Google.
After all, just as the algorithm deduces something similar "if many good sites point to this person, then he must be good too", it can also infer "if there are many bad sites point to this person, then he must be bad." Also - and his SERP status needs to go down.” So, good sites definitely have nofollow links .
What should I keep in mind when implementing a nofollow vs dofollow link strategy?
Now know the points to consider when inserting links on your website or blog which can be dofollow and nofollow.
The first step is knowing which sites you want your content to mention and you can also be directed back as a tracker.
Make sure it's relevant to your post and isn't just there because of the link. Otherwise, your post may be considered spam by search engines.
Don't underestimate the algorithm, because with each update, Google looks more at content designed for the user and not for search engines.
If the information is not relevant, but you feel you need a link, choosing nofollow is best. Also, make sure that your ad links, affiliates, and related parties are not dofollow .
What should I consider when inserting external links on my website or blog?
If you have a link to another website and you want Google to know that you have linked to it, you should use a dofollow link.
This type of link is useful for search engines, as it can help bots get a better idea of what their content is.
This is especially true because mentioning other sites is also a natural thing about good content.
At all times, Google prefers texts that look natural, rather than ones that you simply want to arrange well, while negatively impacting the user experience.
Remember those texts that repeated keywords to exhaustion as well as filled the content with links in an effort to appear in search results? This used to work in the past, but it no longer works.
What should I consider when posting my links on other sites and blogs?
How do I get links to my website?
The first step is to create the really best content on any topic. When you have content that is really relevant and useful to your buyer persona, you have better odds of being well positioned in search results.
In terms of actions and activities to achieve this, a good way is to create content for third-party blogs, which we call guest posts. Some blogs allow other people to write for them, which helps them post more content. In return, you can include links to your website in the article.
So try writing guest posts for sites that have good authority and some connection to your segment. If someone has a vegetarian website, it makes no sense to write content for a steakhouse, for example.